Enquirer Consulting Group

Certinal Buyer Map

Simmule Turner | Certinal | October 2026

As of 13 Oct 2026

This page maps the US organizations that should know about Certinal's consent and compliance platform, sorted by type and size, with who usually signs off at each.

The groups follow what your own site says the platform does. That covers surgical, treatment and telehealth consent, patient intake and forms, clinical trial consent, and signed records under 21 CFR Part 11 and the new CMS rule on electronic claims attachments.

Counts are for the whole US and are rough on purpose.

Where your buyers sit

Organizations by staff size, US wide. A health system counts once. One group has no clean public count and says so.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Hospital organizations of every kind (a health system counts once; government-run hospitals not included)	about 3,100	about 360	about 250	about 1,200	about 1,300
Ambulatory surgery and freestanding emergency centers	about 6,200	about 4,200	about 1,400	about 220	about 360
Physician practices and primary care groups	about 130,000	about 120,000	about 12,000	about 2,100	about 1,000
Medical instrument, supply and electromedical makers	about 3,500	about 2,300	about 630	about 290	about 290
Clinical research sites and trial sponsors	no clean public count

US firm counts by industry code, banded deliberately.

Who usually signs off

Consent touches clinical, compliance, IT and revenue teams, so most accounts have more than one person to reach.

Group	Who usually signs off	What they need to hear from Certinal
Hospitals	The CIO and EHR applications lead; the CNO or perioperative director for surgical consent; the compliance officer and HIM director	Consent that launches inside the EHR, is filed to the chart before surgery, and leaves a full audit trail
Ambulatory surgery centers	The administrator or director of nursing; the business office manager	Procedure forms matched to the scheduled case, and no surgery held up waiting on a signature
Physician practices and primary care groups	The practice administrator or COO; the compliance lead at larger groups	Pre-visit registration from any device, with forms that stay on the current version
Medical instrument, supply and electromedical makers	The VP of quality or regulatory affairs; the quality systems manager	Electronic signatures on device records that meet 21 CFR Part 11
Clinical research sites and trial sponsors	The director of clinical operations; the regulatory or IRB manager at the site	Clinical trial consent and IRB documents signed and version-controlled under Part 11

Where the bigger accounts sit

Hospitals and the larger device makers skew large, and the decision sits across clinical, compliance and IT leaders. A short list of three or four titles per account usually moves faster than one pitch to the CIO.

Surgery centers and physician practices are mostly small. A direct note to the administrator usually reaches the person who decides, and they can say yes without a long committee.

Where Certinal could start

Revenue cycle and HIM leaders, with the CMS deadline

Your site says the CMS electronic standards for claims attachments and signatures land by May 26, 2028, and that Certinal meets them today. That gives hospital revenue cycle and HIM leaders a dated reason to look now.

Perioperative leaders, with surgical consent

Consent that is complete and on the chart before the patient reaches pre-op is a problem perioperative directors and surgery center administrators already own. Start with community hospitals and surgery center groups, where one or two leaders own the whole surgical schedule.

Quality and clinical operations, with Part 11

Your Part 11 signatures for clinical trial consent, IRB documents and device records open a second door at device makers and research sites, where quality and regulatory leaders sign off.

Built from public federal business statistics and the company's own website, counts banded deliberately. Decision roles are typical, not named people.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 13, 2026.

Name	Role	Company	Where	Email	Phone
Ariane Schiereck	Chief Information Officer	Hollister Incorporated	New York	ariane.schiereck@hollister.com	+1 973 521 2243
Michael Archuleta	Chief Information Officer	Mt. San Rafael Hospital and Clinics	Trinidad, CO	marchuleta@msrhc.org	+1 719 859 4039
Byron Gardner	Chief Information Officer	GRIPA	Denver		+1 303 944 6855
Montie Hodge	Chief Information Officer	Appalachian Regional Healthcare (ARH)	Union, KY		+1 513 833 3423
Marvin AL-Khafaji	Chief Information Officer	United Vein & Vascular Centers	Tampa, FL	marvin.alkhafaji@unitedveincenters.com	+1 586 530 2977
Jennifer Wesson Greenman	Chief Information Officer	MedQuest Imaging	Tampa, FL		+1 727 385 4507
William Hudson	Chief Information Officer	Hippocratic AI	Edmond, OK	bill.hudson@hippocraticai.com	+1 816 522 5580
Sheri Strobel	Chief Information Officer	Chapters Health System	Tampa, FL	strobels@chaptershealth.org	+1 414 688 3245
Mike Brown	Executive Vice President, Chief Legal Officer and Chief Compliance Officer	Dexcom	San Diego, CA	michael.brown@dexcom.com	+1 858 677 1478
Mary O'Connor	Chief Compliance Officer	Vori Health	Jacksonville Beach, FL	mary@vorihealth.com	+1 904 607 8348